Hey,
I'm Alexa.
(but you can call me Lex)
I am an Australia-based product photographer. I live in Sydney with my partner Chris and our kitty, Sushi. This business was built to follow my dream job, where I can utilise my creativity to help others. I am passionate about helping people and haven’t lost that creative spirit I always had as a kid. Photography allows me to do both, using my creativity to create beautiful imagery to help small businesses grow.
From grass-roots
beginnings.
I was born in a small town in the absolute middle of nowhere U.S.A. Growing up, I fell in love with all things creative, whether it be drawing, writing, dancing, or acting. I attended university in Connecticut and achieved a BA in Theatre in addition to taking several classes in design. After that, I packed my bags and moved to N.Y.C. As much as I loved acting, I didn’t love waking up at 4am to audition to then go work at a bar until 11pm to barely make enough money to pay rent. Tired of the grind, I moved to an equally expensive city half way across the world.
Creating powerful imagery
for businesses.
My journey with photography began with travel. Having grown up in such a small town, I was desperately interested in what was out there in the rest of the world. I began travelling when I was 14 and wanted to be able to capture my experiences. I began this business as a social media management company. After some time, I decided to combine my social media knowledge with my passion for photography and begin creating content, imagery and video.